Welcome to the neighborhood
The Spotlight postcards land in local mailboxes across the 716 — Grand Island, North Tonawanda, Kenmore, and growing. Each card covers its community completely, zone by zone, every month. Add a story on 716Spotlight.com and a Facebook audience that's already sharing local businesses tens of thousands of times, and you have something most advertising can't touch. The only question is whether you're on the card.
One business per category. First come, first served.
“One story about a local dairy sparked a thread where people shared memories going back 60 years. 294 comments. 81 shares. That kind of engagement doesn’t happen by accident — it happens because people genuinely love their community.”
716 Spotlight — Mesmer’s Dairy post, April 2026
When you join the 716 Spotlight co-op, you're not buying an ad slot. You're becoming part of a community that shows up for each other — in mailboxes, online, and everywhere locals are paying attention.
A group of local businesses share a full-color, oversized postcard mailed directly to thousands of homes every month. Each mailing covers a full geographic zone — every address in that zone, every time. No envelope to open — every business is seen the second it comes out of the mailbox.
We only put one business per category on each card. If you're the electrician, you're the only electrician on there. Everyone on the co-op deserves to be the go-to in their field.
Don't have a designer? We'll create your ad for you — professional, full-color, ready to print. Just send us your logo and what you want to say.
Your own page on 716 Spotlight with your info, hours, map and a link to your website — built to show up in Google when someone searches for what you do near you, and ready to share on Facebook.
Our Facebook community reaches thousands of locals every month. Businesses on the co-op get visibility through our stories and growing audience.
Month-to-month. No setup fees. No cancellation penalties. Stay as long as it's working for you — most of our advertisers stick around because it does.
Every business on the co-op gets a professionally written feature — included.
We learn your story and write it the way your best customer would tell it. Not a press release. Not a business listing. A real piece about the person behind the business — why you started, what drives you, what makes you different. It lives permanently on 716Spotlight.com, shows up in search, and gets introduced to our Facebook audience. Long after the postcard cycle ends, your story is still out there working for you.
Your story on 716Spotlight.com — a professionally written feature about you, your business, and why you started it. It lives on our site permanently.
Featured on the homepage — every business on the card gets a spotlight write-up visitors see the moment they land on our site.
Social media exposure — our Facebook audience reaches thousands of locals every month, and your business is part of the community we're building.
Pennies per mailbox — your ad reaches thousands of homes for a fraction of what it would cost to mail on your own.
Each community has its own named postcard — Grand Island Spotlight, North Tonawanda Spotlight, Kenmore Spotlight — all under the 716 Spotlight umbrella. Every card mails to its community completely, rotating zones each month so every home is covered.
Joining the co-op is simple. Here's the process from first call to mailbox.
Fill out the form below or give us a call. Tell us about your business and which area you want to reach.
We make sure your category isn't already taken on the card. One business per category — first come, first served.
Send us your logo and info, or let us design the ad for you. We'll send you a proof for approval before anything goes to print.
We handle everything — printing, addressing, postage, delivery. Your ad goes directly into thousands of local mailboxes.
Spots fill up fast — one per category, first come first served. Fill out the form and we'll get back to you within 24 hours to confirm availability in your area.